If you are running a business, there’s a chance that this question crosses your mind every single day:
How can I grow my business?
There is a second question here. It might not come to mind as often or as consciously as the first, but it carries just as much importance:
How can my business survive the scaling up process?
Many business owners find out the hard way, which is through PAINFUL mistakes and expensive lessons learned from trial and error. Many more business owners don’t ever get to find out. Millions of people start new ventures, and of those that survive, 96% remain “mice”. Only a few make it out to the other side and continue to scale beyond $10
million, $100 million, or even $1 billion in revenue.